In March 2011, WIPO launched its Global Brand Database, a new free, online tool that allows simultaneous brand-related searches of over 640,000 records relating to internationally protected trademarks, appellations of origin and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations. Additional national collections are expected to be added in the future.
Commenting on the launch, WIPO Director General Francis Gurry said, “This is an important part of WIPO’s efforts to facilitate access to such valuable assets and reflects the Organization’s commitment to narrowing the global knowledge gap by improving access to, and use of, IP information.”
The Global Brand Database builds on existing brand-related search resources by providing a centralized platform to search multiple sources. A novelty is the addition of an advanced function that allows searching for fuzzy and phonetic terms.
The service will be integrated into WIPO GOLD, which provides quick and easy online access to a broad collection of searchable IP data and tools relating to, for example, technology, brands, designs, statistics, WIPO standards, and international classification systems. -WIPO Magazine