The top six in the ranking of most designated member states remained unchanged. China (with 14,766 designations) continues to be the most designated country, followed by the Russian Federation, USA, Switzerland, the European Union and Japan.
The number of designations fell in all designated contracting parties, although a number of countries moved up the list of 40 most designated contracting parties. For example, Viet Nam moved from 24th to 21st position, Bosnia and Herzegovina from 33rd to 26th position, Azerbaijan from 36th to 32nd position, Georgia (from 35th to 33rd position) and Albania (from 40th to 35th position). Two countries entered the top 40 most designated countries in 2009, namely, Iran (37th) and Egypt (39th).
In 2009, on average, about seven Madrid Union members were designated per registration by applicants seeking international trademark protection under the Madrid system. More than half (62%) of these registrations sought protection in five or less export markets.
In submitting a trademark application, an applicant has to specify the goods or services to which the trademark will be applied in accordance with an international classification system known as the “Nice Classification”. The most popular classes of goods and services in international trademark registrations recorded in 2009 were Class 9 (covering, for example, computer hardware and software) representing 8.3% of the total, Class 35 (covering services such as office functions, advertising and business management) which represented 7.1% of the total, Class 42 (covering services provided by for example, scientific, industrial or technological engineers and computer specialists) which represented 5.6% of the total; Class 5 (covering mainly pharmaceuticals and other preparations for medical purposes), Class 25 (covering clothing, footwear and headgear) and Class 41 (covering services in the area of education, training, entertainment, sporting and cultural activities) each represented 4.7% of the total.
In 2009, applicants paid on average 3,408 Swiss francs for an international registration; for 57% of registrations the fees paid were less than 3,000 Swiss francs. - WIPO