Friday, June 26, 2009
Petronas remains top Malaysian brand
PETROLIAM Nasional Bhd (Petronas) retained its position as the top Malaysian brand this year with the highest brand value of RM10.7 billion, up from its last year's brand value of RM8.3 billion.
Genting Bhd also retained its second position by maintaining its brand value of about RM4.1 billion, followed by Tenaga Nasional Bhd, which jumped from 5th place with a RM3.5 billion brand value.
Budget carrier AirAsia Bhd has been picked out as the best performing Malaysia brand when its investment in multiple daring brand promotion activities successfully reinforced customers' awareness of its brand image.
Despite shrinking global air passenger traffic, the best performer among the country's top 50 brands carried 11.8 million passengers last year, up one-fifth from 2007, and its capacity rose by one-third to 18.7 billion. - Business Times