100Plus and Sony are Malaysian consumers’ most favourite brands, tying with the highest number of votes in a Superbrands survey conducted by The Nielsen Co. Gardenia, which previously won the Superbrands awards four times, is the highest-ranked home-grown brand, Superbrands said in a statement.
Superbrands Malaysia chief executive officer Mark Pointer said the survey, conducted between Jan 14 and Feb 4, represented a “very current finger on the pulse of Malaysian consumers and their predisposition towards brands and brand choice.”
The Superbrands survey was conducted online and consisted of a panel in Malaysia of 1,500 consumers.
Malaysia’s top 10 favourite brands, from top to bottom, are 100Plus, Sony, Google, Maggi, Panasonic, Shell, Gardenia, Colgate, ICI Dulux and Honda
The poll was also done in Singapore and Hong Kong at the same time.
Singapore’s top 10 favourite brands, in order starting from the highest ranked, are Colgate, Google, Starhub, NTUC Fairprice, Sony, SingTel, Yahoo!, Straits Times, 7-Eleven and Nippon Paint.
Hong Kong’s top 10 favourite brands, from top to bottom, are 7-Eleven, Circle K, Sony, Coca-Cola, Starbucks, Yahoo!, Cathay Pacific, Colgate, Nike and TVB Hong Kong. - the Star
"Brands with the greatest equity are more likely to tide over during tough times as customers are willing to pay higher prices for products with which they have established a closer relationship," said Paul Richmond, managing director, consumer group, the Nielsen Company Singapore and Malaysia.
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