Monday, November 19, 2007
Malaysia's Most Valuable Brands
Local financial institutions lead the Malaysia's Most Valuable Brands conducted by global brand consultancy, Interbrand. Maybank led the pack valued at RM9.6 billion. Public Bank at second place is valued at RM6.9 billion, CIMB at sixth place is valued at RM3.4 billion and Hong Leong at eighth place is valued at RM3.1 billion. Telecommunications institution are also highly valued in the study. Maxis is third valued at RM5.3 billion, Celcom is fifth valued at RM4.1 billion and Digi is tenth at RM2.1 billion. Gaming giant Genting is fourth, valued at RM4.6 billion and entertainment network Astro is seventh, valued at RM3.3 billion. Auto car maker Perodua is valued ninth with RM 2.4 billion, indicating Malaysia's success with Myvi. The valuation involves public disclosed audited accounts, hence privately owned brand is not included in the valuation.