Burning paper replicas of everything a loved one could ever want in the afterlife is an enduring tradition in Hong Kong - from mundane daily life items, including pairs of socks and false teeth to high-end status symbols like cars, smartphones and designer handbags.
Gucci sent letters to store owners last month asking them not to sell paper replicas bearing Gucci-like logos, saying it was an infringement of their trademark.
That led to criticism from some shops and customers who said the brand was interfering in an age-old custom they felt was harmless.
The company said its letters were sent out as part of efforts to protect its global intellectual property and said it held the funeral traditions "in utmost respect".
"We trust that the funeral store owners did not have the intention to infringe Gucci's trademark. Accordingly, we did not suggest any legal action or compensation," the statement added.
It did not say whether Gucci would continue to ask shops to take the replicas off the shelves.
But a source close to the matter said most of the six stores that received the letters had agreed to stop selling the products. - AFP