EON Bank takes on a fruit-ful business outlook

WOULD one associate a bank with fruits? While the camel is allied with AmBank and the tiger with Maybank, EON Bank, which is familiar to all Malaysians as “the car bank”, could soon be recognised as a fruit-ful bank.

As part of its Project Quantum Leap (PQL) initiated in the last quarter of 2007, the bank has adopted a fruit concept to symbolise the refreshing change the bank will undergo to transform the banking experience for its customers.

“Fruits are synonymous with health. We chose fruits to symbolise financial health,” head of networking distribution and management Looi Kok Soon tells StarBizWeek.

It’s hard to miss the vibrant orange colour with the fruity concept of the bank these days, which personifies warmth and encourages greater interaction with banking management and staff.

Director of design and space analyst of interior design firm S.U.A, Ed Mun, was engaged by the bank under the EON Bank New Interior Design Concept programme.

He says the idea of a fruit theme was selected to capture people’s mindset and anchor their attention about EON Bank as a refreshed and modern-day bank.

“We did research and made a comparison with local and international banks. We found that orange was not a colour that was widely used in banks,” he says.

“We wanted a concept that matched EON Bank’s vision of banking made simple, convenient and adding value,” he says. -StarBiz